[Exclusive] Loossemble Preserves Group Name… Wins Lawsuit over Blockberry
The group Loossemble (Hyunjin, Yeojin, Vivi, Go Won, Hyeju) has protected its name.
According to multiple legal professionals, Loossemble’s agency CTD ENM has recently won a lawsuit filed by Blockberry Creative, which had petitioned for injunctions including a ban on performances.
Earlier, Blockberry Creative had filed a civil suit against CTD ENM claiming that it could not engage in entertainment activities using terms equal or similar to “LOONA”, “LOONA ASSEMBLE”, or “LOOSSEMBLE”.
Had Blockberry Creative’s petition been granted, Loossemble would not be able to use its newly created name. As the group had just released their debut album and embarked on the tour “Loossemble the U.S Debut Ceremony”, they would have been unable to avoid a significant setback.
However, with this recent court decision, Loossemble will be able to continue using its new name. This also represents a green light on Loossemble’s domestic activities that will follow their U.S. tour.
It is particularly notable that the court has determined that the credibility, reputation, and commercial draw attached to the names 이달의 소녀 [“Girls of the Month”] and “LOONA” accrue to the members after the effective suspension of the exclusive contracts. That is to say, this decision increases the latitude of future activities for not only Loossemble, but also Chuu, ARTMS (Heejin, Haseul, Kim Lip, Jinsoul, Choerry), and Yves, all LOONA members who have departed Blockberry Creative.
Meanwhile, Loossemble released its debut album Loossemble on the 15th, and is in the midst of the “Loossemble the U.S. Debut Ceremony” tour. ARTMS has successfully completed the promotions of its first unit Odd Eye Circle, and is preparing Heejin’s solo album release and Haseul’s mini theater concert. Chuu is also set to debut solo on October 18. Yves has announced a solo path forward, and is preparing for new activities.
The Electronic Times, reporter Lee Geum-jun